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Copyright  © 2019 Route Inc

Offer one-click shipping insurance at checkout

Give customers a simple hassle-free option to insure their order  

1. Purchase

Customer selects Route at checkout and completes insurance.

2. Shipment

Customer has shipment protected by Route

3. Claims

Filing a claim is nearly instant with Route.

4. Payment

Customer gets reimbursed when claim is approved

Welcome to Route

Route allows your shoppers to insure their orders with one-click during checkout.

Route offers simple shipping insurance at the click of a checkbox. Backed by Lloyds of London, we cover items lost, damaged, or stolen (porch piracy). Route helps merchants increase conversion and sales, and decrease customer service costs.







How does Route work?

No more worrying about the customer experience being ruined by the shipping company or thieves. With Route, orders are protected and problems are fixed with one click.



Install App

Free Forever

Protect Orders

Customers decide if they want protection at checkout

File Claims

File claims in one-click and get cash back

Benefits for Route retailers.

Incremental sales, new customers

Route converts customers that would have otherwise abandoned, generating more sales from the existing customer base and creating new customers.

Instant up-front payment

Route settles with retailers up-front, quickly and automatically. No complicated processes or lengthy wait times.

Increase basket size and repeat purchase rates

Route customers spend more per transaction and over their lifetime, and they come back more often.


Seamless integration with your store.

Integration with Route is made simple and can be done directly via API or using our Shopify plugin. Additionally, Route offers comprehensive technical support for initial integrations and ongoing maintenance whenever you need it.

Increase Conversion Rate

Over 70% of traffic bounces off the typical checkout page. Why? Trust, or lack of it. Route captures just a slice of that number and converts them into customers. During the 90 day case study below, conversion rate increased 26-28%. 


Route’s iron-clad insurance policy is a powerful solution for lifting conversion, increasing sales, and protecting customers.

Customer Pays

Merchant Pays

Route Insurance Checkbox directly offered on your checkout page‚Äč

  • Adds shipping insurance to customer order

  • Protects against lost, damaged, stolen items

  • Cost to Customer: 1% of total cart

  • Cost to Merchant: Free

Route Insurance is included on every order

  • Adds shipping insurance to customer order

  • Protects against lost, damaged, stolen items

  • Cost to Customer: Free

  • Cost to Merchant: 0.5% of total cart

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Thread Wallets

After 30 days of using Route

"I never thought that adding shipping insurance to our site would help our conversion. After hearing of other merchants success using Route I thought I would give it a shot. Sure enough, Route significantly increased our site conversion within the first few days of putting it on."



-Colby Bauer, CEO



In Conversion





Increase in